Reaching and then securing the best sublease prospects involves targeted marketing, clean process and the ability to capitalise on opportunities. The following looks at the four pillars that together make a good sublease / disposition strategy.
1. Awareness & Understanding
Whilst building communication strategies to connect with all potential prospects, it is important to guide prospects to make the connection between their business needs and your property’s features. It is also important to be able to quickly decipher those industries for whom your property would not be a good fit avoiding wasted time and money in your search for prospects. Having a detailed understanding of the organisations’ specific accommodation requirements allows you to communicate a property’s value more directly.
2. Mail campaigns & PR
Getting your property out to the market will require an announcement (or similar) via your key communication platforms to advise the availability of the site to the market. Identifying who would be most interested in the property is the first step to discerning which communication platforms will be most suitable. Marketing materials should include photographs, aerials, maps, site plans and a clear listing of amenities serving the property.
3. Personal contact
By far the most effective marketing tool in the commercial real estate industry is personal contact. Having direct contact with the people most likely to be interested in the property is the quickest way to get the assignment transaction progressing. An experienced tenant representative will massively increase exposure to qualified sublessors.
4. Access to Agents / Property Consultant Communities
The commercial real estate industry is made up of agents, consultants, representatives, developers and business owners. The cooperation of this community is an integral part of any marketing efforts. When we receive a sublease job, we draw on our extensive network of contacts across the Australian and New Zealand property industy to identify and secure the optimum results for our clients, the tenant. Contact us today to discuss sublease strategy solutions.
